Content Creator

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Are you a content creator with an expertise in TikTok and Instagram Reels? Do you know what works on social media — and have a big interest in fitness, the gym and strength training?

At OWNU — the strength training app for women, co-founded by global fitness influencer Hanna Öberg — we’re looking for a creative storyteller to turn strength training, gym and fitness content into high-performing, platform-specific posts for TikTok and Instagram - focussing on Reels. Someone who is a self-driven and solution-oriented team player who brings content to life — both visually and through text.

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About the role

As a part-time content creator (20–30 hours/week) at OWNU you will be a key person in the creative production of content for our organic and paid social media channels. You will work closely with our Head of Social Media to execute the content and social media strategy, taking ownership of the entire process – from ideation and production to editing and publishing. You have an eye for visual storytelling and know how to capture the attention of an audience on TikTok and Instagram Reels – mainly through video and copywriting. The role reports to the Head of Social Media.

OWNU is a Swedish tech company operating on Central European Time (CET), with a fully remote work policy. This freelance role is 100% remote, with a workload of 20–30 hours per week, depending on your availability. You’ll have flexible working hours, as long as there’s reasonable overlap with CET.

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Start date: As soon as possible

Duration: Minimum 3 months, with the possibility of extension

We welcome applicants both within and outside the EU, and expect you to have your own equipment and be set up for invoicing (e.g. through your own company or billing service).

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Your responsibilities

• Plan, produce and edit Instagram Reels and TikToks in line with OWNU’s social media strategies - focusing on engagement, reach and conversion.

• Lead and initiate own productions from ideation to publishing.
• Stay on top of trends, platform updates and new formats to make sure OWNU is in the forefront and part of the ongoing conversation within the global fitness community.
• Optimize content based on KPIs and insights.

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Qualifications

• At least 2 years of demonstrated experience creating engaging video content for Instagram and TikTok, ideally in the fitness, gym, and/or lifestyle space.
• Knowledge of how social media algorithms work (TikTok and Instagram) and how to optimize content for organic reach and engagement.
• Comfortable shooting with mobile - both stills and video.
• Ability to work both independently and in a team on multiple projects at once - and meet deadlines.
• Full professional proficiency in English - and ideally comfortable in front of the camera.
• Knowledgeable and passionate about strength training, fitness and everything surrounding the gym.
• You are familiar with tools like Canva, Lightroom, Figma, CapCut, TikTok and Instagram in-app tools, and other similar tools.
• Have a Test & Learn mindset and like to work in an agile environment.

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A strong understanding of strength training, with a background in personal training, sports, or a related field, is preferred. Experience in SEO-driven copywriting for Instagram and TikTok is a plus.

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How to apply

Email natali@ownuapp.com. In your e-mail please include your resume and portfolio (or a link to your portfolio) with relevant examples of your work. Applications without a portfolio will not be considered. A personal letter is not required.

We’re reviewing applications on a rolling basis and aim to fill the position as soon as possible, so don’t wait too long to apply.

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About OWNU

OWNU is the strength training app for women, focused on building strength, muscle, and confidence. Co-founded by one of the world’s leading fitness influencers, Hanna Öberg, who has over 5 million followers across Instagram, YouTube and TikTok, OWNU has grown a global community with users from Sweden to the US to India.

We’re currently undergoing an exciting rebrand launching in late summer. Joining us now means you’ll have the opportunity to make a real impact and explore new ideas. We value creativity, collaboration, and courage, and our vision is a world where every woman feels strong.

At OWNU, we believe in equality, inclusion, and diversity - and we know that varied experiences help drive us forward. We welcome applicants of all genders, cultures, and backgrounds.

If you have any questions about the position, feel free to contact Head of Brand & Marketing Natali Suo at natali@ownuapp.com.