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For women who prioritize strength

OWNU is an all-in-one strength training app for women - supporting you in building a strong, capable body and maintainable habits that carry you through every phase of life.

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THE STORY OF OWNU

OWNU – powered by Hanna Öberg

Hanna Öberg is a globally recognized Swedish fitness profile, entrepreneur, and advocate for women’s health. With over 5 million followers, Hanna has inspired women around the world to discover the power of strength training - not just for aesthetics, but mainly for confidence, resilience, and long-term health.

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OWNU [ˈoʊn juː] stands for owning yourself - your strength and growth, inside and out.

Hanna's values built OWNU

Strength - inside and out.
Strength is more than just lifting weights - it's about building confidence, resilience and self-trust.
Progress, not perfection.
We don't believe in quick fixes or extremes. With an evidence-backed approach, we believe in building a routine that’s realistic and effective for the long term.
No guesswork. Just Results.
Strength training shouldn't be intimidating. By removing the mental load, you can focus on showing up and putting in the work.

Hanna's values built OWNU.

Strength - inside and out.
Strength is more than just lifting weights - it's about building confidence, resilience and self-trust.
Progress, not perfection.
We don't believe in quick fixes or extremes. With an evidence-backed approach, we believe in building a routine that’s realistic and effective for the long term.
No guesswork. Just Results.
Strength training shouldn't be intimidating. By removing the mental load, you can focus on showing up and putting in the work.

Strength training that fits your life

OWNU is an all-in-one strength training app for women built to help you train smarter, build maintainable habits, and get lasting results.

With expert-designed gym plans, progress-tracking tools like weight and rep logging, and a recipe library, OWNU takes the guesswork out - so you can focus on showing up, getting stronger, and feeling more confident.

Start your free trial
30+ Gym plans
Guided videos
Rep & weight tracker
Intensity tracker
500+ Recipes
Notebook
Warm-ups
Cooldowns
Now 30% off
JOIN OVER
150,000
women
worldwide

OWNU is for all women

OWNU is for every woman - no matter your background, age, or experience - who wants to feel stronger. Physically and mentally.
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For the woman walking into the gym for the first time. For the one chasing her next personal best. For anyone ready to become their most confident self – in a world with far too many opinions about the female body.

Join us and become a stronger, more unapologetic you.

Join OWNU

No guesswork. Just Results.

No more extensive planning or second-guessing. OWNU makes it easy to take action and see results in the gym. Join us and become a stronger you!

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